Branding and labels for a Bacardi Legacy cocktail competition.

In the bartending industry, there are many international competitions for cocktail-building, which often require a creative branding element. This one in particular was used for the Bacardi Legacy competition, where the competitor wanted a brand that was inspired from classic 40s/50s cut out lines and visual elements. It was used on social media and for a kit of small liquor bottles containing the cocktail.

It’s one of the projects that helped this bartender win the World Class international competition, where he was awarded “best bartender in the world”.