Web design, product photography, ad creation, illustration, branded products, art direction, social media.
SMRT Tent is a Canadian Rooftop Tent & Adventure Gear company. While I worked with them, they grew from Canada only to Canada, USA and New Zealand. I ran various ad campaigns, did a website redesign, designed fun stickers, camping mugs, apparel, art directed video and photo work, and helped refine product photography and representation, and refined and grew the social media presence.
Stickers/Patches Designs
Illustration/Product Design
A set of expressive and eye-catching stickers illustrated for promotional purposes.
They are given with most orders or can be purchased seperately.
See the full lineup below!
Web Refresh
Web Design & Product Photography
SMRT Tent previously had a hard to navigate site that had an inconsistent visual flow, which resulted in a lot of confusion and abandoned carts. When going forward with a new website the top priorities were ease of use, clean looking product, and ability to easily duplicate the site for each new country the business would be expanding to. Using Shopify, we were able to create a clean, branded website that showed the quality of the product while maintaining the fun energy of the company.
Product Images were taken and edited onto the same background for seamless flow through product pages, and beautiful lifestyle images are spread throughout the site to inspire a sense of adventure (most lifestyle photos taken by the talented @lostcoordinate).
Social Media
Social Media Management & Art Direction
A more clean and inspiring feed implemented on the SMRT Tent social account. Regular posting, management of brand reps and getting assets from them, as well as dynamic stories and call to actions led to a significant increase in online leads from Instagram & Facebook. The sense of community increased dramatically, with a lot more interaction on posts, tagged content, and DMs.
