Digital Ad Campaigns, Photoshoot Direction, Video Ads, Motion Graphics
Proxies is a non-alc alternative that is changing the alcohol-free beverage landscape. They focus on creating a product that has texture, tannin, acidity, that is made to consumer with food and be a beneficial part od a gastronomic experience. I’ve been lucky to work alongside their team in heading their digital advertising efforts, working with them on collaborations with Michelin Star & James Beard award winning chefs like Dominique Crenn, Sean Brock, Andre Mack, and more.
Various digital ads from the 2023 year.
Ingredient-Forward Ad Set, Proxies Summer 2023
“Oh, this is good”
Digital Ad Set, Proxies Summer 2023. Focus on fun, cheeky, catchy phrases and expressive imagery.
Collaboration Example: Parachute Restaurant
This is a good example of the kind of digital ads created when promoting collaborations with restaurants/chefs. Other collaborations have included Chef Dominique Crenn, Sean Brock, Division Winemaking Co., and more.
PR Hits
We utilized a lot of the press attention that Proxies was gathering and combined key headlines with thumb-stopping GIFS which in turn gave us very effective ads.
These are the original versions but several iterations have since been created due to their success and good ROAS statistics.
SHORT FORM VIDEOS
Tasting Set
Short form video ad to launch the new tasting set.
Proxies Club
“Join the hangover-free wine club” video ad.
5 Reasons Why
Short informational video about the different value propositions offered by Proxies.
